Blancpain celebrates the opening of a new Boutique at Taipei 101
Ranked among the top places to shop in Asia, Taipei 101 department store is located at the eponymous iconic tower overlooking Xinyi district. This cosmopolitan neighbourhood is the city's financial hub and bustling heart, where people love to stroll along the streets lined with shops, restaurants and high-end malls.
Spanning over 78 sq.m, the Blancpain Boutique at Taipei 101 is a prestigious home of hospitality and immersion in the Brand universe. Inspired by the Manufacture's heritage and watchmaking expertise, the new retail design concept associates noble cherry woodwork and refined mouldings with pure, streamlined furniture and warm tones to welcome guests in a cosy, yet modern atmosphere.
Evoking Blancpain's workshops in the Vallée de Joux, the sleek wooden wall units are framed by brushed metal columns, which contribute to the sophisticated and contemporary look. Bookshelves with integrated showcases made of the same materials elegantly separate the space creating specific areas dedicated to each of the Brand's collections. For those who desire an intimate shopping experience, the Boutique also offers a separate and comfortable VIP salon.