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Blancpain and the Art of Living

The meeting between the world of Haute Horlogerie and Haute Gastronomie, between Blancpain and the Art of Living, is an obvious one, both in terms of their shared attachment to craftsmanship and the importance attached to product quality, respect for the terroir, and traditions. Both share an unwavering pursuit of excellence, mastery, precision, and passion—values that unite them in their commitment to the finest artistry.

The Brand has a special relationship with the world's greatest Michelin-starred chefs, with more than 100 stars among its past and present friends. It all began in 1986, long before the current craze for Haute Gastronomy, when Blancpain presented its friend Frédy Girardet with a specially engraved watch when he won the 'World's Best Chef' award. Three years later, the Manufacture repeated its commitment when Frédy Girardet, Paul Bocuse and Joël Robuchon were named 'Chefs of the Century', and honoured them with an engraved timepiece to commemorate the occasion. Since then, the Brand's circle of friends has continued to grow, with new big names in international gastronomy seduced in its world and values, and wishing to wear a Blancpain watch on their wrist.

Chefs Joël Robuchon and Paul Bocuse

In 2020, Blancpain materialised its links with the famous Michelin gastronomic guide by initiating a worldwide partnership. Through this collaboration, the Manufacture and the guide intend to work together to promote the excellence, passion and expertise. The Brand is also a partner of culinary competitions, such as the Bocuse d'Or Switzerland since 2005.

Blancpain - Art de Vivre
Blancpain - Art de Vivre
Blancpain - Art de vivre
Blancpain - Art de vivre
Blancpain - Art de vivre
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Blancpain - Art de Vivre
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Blancpain x Christopher Coutanceau
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Blancpain - Art de Vivre
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Chef x Blancpain
Chef Hideaki Matsuo
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Chef x Blancpain
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Blancpain also collaborates with prestigious hotel establishments, such as Relais & Châteaux since 2014. 'Both [Haute Horlogerie and Haute Hospitalité are driven by the same quest for perfection, harmony and aesthetics. Precise gestures, the quest for harmony and the demand for quality are shared in the kitchen as they are in a manufactory. Assembling hundreds of sometimes microscopic pieces is like weighing them to the nearest gram [...]. Together, we understand the human richness of our teams' patient and passionate apprenticeship", Laurent Gardinier, Chairman of Relais & Châteaux stated.