Hong Kong : Unveiling of Newest Flagship on Queen’s Road Central with a Day of Celebrations

On the occasion of the opening, Blancpain’s prestigious friends arrived in Lamborghini Huracán to kick off the ribbon cutting ceremony. The ceremony included Blancpain’s VP & Head of Marketing Mr. Alain Delamuraz, VP & Head of Sales Mr. Marc Junod, and Blancpain VP Hong Kong & Macau Mr. Jalil Elkouch-Bordier, all of whom were on-hand to officiate the proceedings. They were joined by friends of the brands, Chef Joël Robuchon, the most honored Chef in the world, and Director of Lamborghini Hong Kong Mr. Albert Wong, who both represented the brand’s unique partnerships and celebrated the art-de-vivre of this historical and renowned watchmaking House. During the cocktail, guests were free to explore the store and discover Blancpain’s Basel 2016 novelties, as well as a watchmaker with an on-site demonstration.

Infused with the brand’s heritage, the 29 Queen’s Road Central boutique is enviably located in one of Hong Kong’s busiest streets and amongst the most prestigious brand names in the world. The 1,200 ft2 (110 m2) flagship is designed with the elegance of wood, evoking the traditional master-watchmaker’s benches which generate a relaxing and pleasant feeling typical of a family home. Assuring the best comfort and service for all guests, the boutique offers a lounge area, library together with a bar.

Events continued later, as the day of festive activities gave way to a private and exclusive VIP dinner at none other than L’Atelier de Joël Robuchon in Landmark. It is a true alliance between the world of gastronomy with Chef Robuchon himself and Blancpain, as the two joined forces to craft the most exceptional courses with perfect wine pairings for the night. Representing the best of the Blancpain hospitality as one of the honored guests who joined dinner, Chef Robuchon personally signed aprons uniquely gifted for VIPs, a gift of a lifetime only found at Blancpain. The entire venue was decorated in full Blancpain fashion. A VIP room was also available, featuring open displays of the exceptional timepieces of the brand.

For Blancpain, Tradition of innovation

Founded in 1735 in the Swiss Jura by Jehan-Jacques, Blancpain is the world’s oldest watchmaking brand. Over the years it has invented countless complications, remaining ever-faithful to its tradition of innovation, and this quest for invention still drives the Master Watchmakers of the Manufacture today. Blancpain is determined to push the boundaries of its inheritance through constant self-renewal and improve its timepieces by constantly challenging watchmaking constraints. Blancpain is currently engaged to the renewal of mechanical watchmaking and to passing on exceptional expertise from one generation to the next through constant investment in human resources, production facilities and research. This approach is its strength and the expression of our long-term vision, even though it goes against the tide of a certain tendency to seek immediate profit. From the creation of components through to watch design, Blancpain is distinguished by its ability to develop exceptional movements. Over the past 10 years, the Manufacture has indeed developed no less than 34 new calibres.

Blancpain Boutique at 29 Queen’s Road Central, 29 Queen's Road Central, Shop 3, 4 & 5, G/F, China Building Central, Tel: +852 2518 9800