Blancpain unveils new retail design concept

Blancpain is proud to unveil its brand new store design concept at Shinsegae Gangnam in Seoul, one of South Korea's leading high-end department stores. Clients are invited to discover the Brand's wide range of exclusive timepieces in a luxurious redesigned interior concept reflecting the Manufacture's commitment to the adage "Innovation is our tradition".

Blancpain's new brand retail environment associates noble cherry woodwork and refined mouldings with pure, streamlined furniture and warm tones to welcome guests in a cosy, yet modern atmosphere. It features light oak parquet flooring and sophisticated materials such as brushed metal and laminated glass with embedded woven wire mesh, all contributing to the contemporary look. A structured metal chandelier and a watch sculpture in resin and Burgundy stone further enhance the new design concept.

Blancpain boutique - Shinsegae Gangnam front

Every detail of Blancpain's new Shinsegae Gangnam Boutique in Seoul has been carefully selected to echo the Brand's horological know-how perpetuated for more than 280 years with the same quest for excellence, meticulous craftsmanship and technical innovation.

Blancpain boutique - Shinsegae Gangnam indoor
Blancpain Boutique - Shinsegae Gangnam indoor
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