Blancpain unveils new retail design concept
Blancpain's new brand retail environment associates noble cherry woodwork and refined mouldings with pure, streamlined furniture and warm tones to welcome guests in a cosy, yet modern atmosphere. It features light oak parquet flooring and sophisticated materials such as brushed metal and laminated glass with embedded woven wire mesh, all contributing to the contemporary look. A structured metal chandelier and a watch sculpture in resin and Burgundy stone further enhance the new design concept.
Every detail of Blancpain's new Shinsegae Gangnam Boutique in Seoul has been carefully selected to echo the Brand's horological know-how perpetuated for more than 280 years with the same quest for excellence, meticulous craftsmanship and technical innovation.