Blancpain showcases the latest Fifty Fathoms novelties in Madrid in the presence of Gianluca Genoni
Blancpain invited an intimate group of approximately 20 guests - gathering clients and journalists coming from the main Spanish lifestyle and watchmaking magazines – for an immersive experience in the techniques of free diving. Taking place over two days, this event first started with a presentation by Ms. Lara Bartolomé – Blancpain Brand Manager for Spain - unveiling the new Fifty Fathoms models released in May this year. This special preview was followed by an introductory course to static apnea given by Gianluca Genoni – holder of more than 15 records in the discipline. He started by explaining the mental, muscular, and breathing rules, for use in optimizing performance and avoiding any discomfort or distress. Participants took their turn at practicing their breathing techniques, concentration, and managing their position in the water with the guidance of the Italian champion. This interactive sports challenge led them to see that it is perfectly possible to remain under water without air for between two and four minutes without any major effort and in a totally relaxed manner.
At the end of this fascinating diving experience, all attendants were invited to taste the most exquisite culinary creations by Michel-starred Chef José Carlos Fuentes.