BLANCPAIN OPENS ITS NEW PARISIAN BOUTIQUE AT 11, FAUBOURG SAINT-HONORÉ
Twenty three years after establishing itself in Paris, the Manufacture is inaugurating a 120 m² setting designed as a Haussmann style apartment – a place where Haute Horlogerie meets the French art of hospitality.
Blancpain is inaugurating its new boutique at 11, Faubourg Saint‑Honoré. A 120 m² space over two levels, imagined as a Parisian apartment, where watchmaking excellence is experienced as much as it is discovered. This opening also marks a new chapter in the Manufacture’s Parisian presence: after seven years on Faubourg Saint‑Honoré and sixteen years on Place Vendôme, Blancpain is now concentrating its Parisian anchor at this unique address.
FORTY YEARS OF ART OF LIVING
For 40 years, Blancpain has cultivated a distinctive universe within Haute Horlogerie: that of the art of living. Through its ties with fine gastronomy and a community of more than 100 Michelin‑starred chefs, the Manufacture has made hospitality an essential component of its identity, on par with its in‑house calibres.
The new Faubourg Saint‑Honoré boutique is the most accomplished expression of this philosophy. From the entrance, a large table – inspired by Parisian café counters – invites guests to sit down, enjoy a coffee, and observe the watchmaker at work at the adjoining bench. On the first floor, a bar whose pewter countertop subtly echoes the notches of the Fifty Fathoms bezel, and a private lounge enclosed by an Art Deco glass partition whose geometric lines reinterpret the Blancpain logo.
« This boutique expresses in one place what Blancpain conveys in one sentence: a Manufacture that believes mechanical excellence and the art of hospitality are two expressions of the same refinement. Every Blancpain boutique around the world absorbs the culture that surrounds it. In Paris, this is called the French art of living. »
Joachim Ziegler, Vice President Head of Sales, Blancpain
A HAUSSMANNIAN APARTMENT
Mouldings, noble materials, bespoke furniture, and natural light create a setting in which the visitor feels received rather than welcomed into a point of sale. The architect designed each space so that prestige is expressed with discretion – in the image of Blancpain timepieces.
A strap bar dedicated to the Fifty Fathoms collection allows each client to personalize their timepiece: sailcloth, NATO, rubber, metal, ceramic. The team of six advisors, including an in‑boutique watchmaker, accompanies every visit.
BOUTIQUE EXCLUSIVE: VILLERET ULTRAPLATE 38 MM
On the occasion of this opening, Blancpain is presenting the Villeret Ultraplate 38 mm, available exclusively in Blancpain boutiques. Stainless‑steel case, 18‑carat yellow‑gold Roman numerals, opaline dial, olive‑green nubuck alligator strap cut in a saddle‑style finish and hand‑stitched. A watch that stands out through elegance rather than imposing itself.