Blancpain opens the doors of its first Boutique in the Chinese city of Guangzhou
The new Blancpain Boutique is situated at the high-end Taikoo Hui shopping mall, which offers its clientele a unique luxury, gastronomical and premium hospitality experience. Featuring a storefront in the shape of arches and a façade with fine strips, the Guangzhou Blancpain Boutique welcomes visitors in an intimate setting. Developed according to the Brand's new store design concept, the interior elegantly combines cherry woodwork, light oak parquet flooring and features refined metal decorative details to create a cosy, luxurious and modern atmosphere. A majestic chandelier as well as a hand-made watch sculpture comprising of resin and Burgundy stone add a final touch to this new design environment. The shop’s external showcases, made up of glass and metal, reflect the traditional wooden espagnolette-lock windows, a characteristic of Blancpain's workshops, in a contemporary and graphic way.
Wide ranges of timepieces, stemming from all the Brand’s collections, are presented for visitors. The configuration of the sales room – divided in several distinctive areas – facilitates an immersion into the Blancpain universe, its history and centuries-old expertise.