Blancpain opens its doors in New York
Blancpain is proud to announce the opening of the official U.S. flagship boutique on East 57th Street. Just steps from Central Park, Fifth Avenue, Rockefeller Plaza, and so much more, the new boutique is proudly positioned amongst the Midtown giants known as “Billionaires’ Row”. Situated in the center of the city block, it promises to offer unforgettable experiences for watch novices, enthusiasts and connoisseurs alike.
To celebrate our newly opened flagship, we are lifting the veil on our in-house movements, handmade dials and exclusive new novelties. Visit the new Blancpain boutique at 40 East 57th Street between May 30th - June 1st to discover Swiss watchmaking craftsmanship and unique immersive experiences.
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Discover the World of Blancpain
For one weekend only, Blancpain will offer hands-on workshops with a Swiss master watchmaker and dial artist from with a special focus on the art of dial decorating. Guests will have the opportunity to assemble a Blancpain movement, test their design skills and be among the first to see new releases.
A selection of gourmet coffee and espresso drinks from the brilliant mind of executive chef Salvo Lo Castro will also be available for guests.
Select your preferred date and time through the link below.
Exclusive launch events
Blancpain Boutique New York
40 East 57th Street, 10022 New York, United States
May 30 – June 1, 2025
Register and select a timeslot to join us for the below activities.
Friday, May 30th: 11:00 am – 5:00 pm
Saturday, May 31st: 11:00 am – 5:00 pm
Sunday, June 1st: 12:00 pm – 3:00 pm
Master Watchmaker
Over the centuries since its foundation, the Maison has maintained its commitment to innovate and has consistently pushed the limits of watchmaking. At Blancpain, the expression "Innovation is our tradition" is a fundamental guiding principle. This weekend, experience hands-on assembly of a movement with a master watchmaker from Blancpain headquarters in Switzerland.
Dial Artisan
In Switzerland, watchmakers and craftsmen have been working together for centuries to create finely decorated watches. This great tradition continues at Blancpain, in its in-house decorating and engraving workshops. Once guests have tested their watchmaking skills, they will have the rare opportunity to attempt one of many decorating techniques offered by Blancpain artisans.
Novelty and Product Presentation
Blancpain watchmaking engineers, who delight in giving free rein to their imagination, initiate the design of new timepieces. This weekend, guests will have the exclusive chance to view and try on Blancpain's latest timepieces, an opportunity that has only been awarded to a select few.