Blancpain Opens its Doors to New Flagship Boutique in New York City
Blancpain, is proud to announce the official opening of its U.S. flagship, newly located at one of New York City’s most desirable addresses at 40 East 57th Street between Madison and Park Avenues.
The bold and contemporary design of the newly relocated Blancpain boutique on the iconic Billionaires’ Row reflects the brand’s passion for pushing boundaries and embracing innovation. With a warm and inviting atmosphere, the boutique welcomes guests to discover our exceptional timepieces and explore the rich heritage of horological excellence that defines Blancpain. Billionaires row is a prime location that features some of the tallest buildings and most luxurious residences in New York City. The Blancpain boutique located at the southern end of Central Park on 57th street between Park and Madison avenue is surrounded by the city’s most notable buildings and offers a luxury shopping experience for our guests.
Blending the Brand's rich legacy of innovation and craftsmanship, the interior design concept offers a modern interpretation of the Manufacture’s proud heritage, seamlessly embodying the expression "Innovation is Our Tradition." The carefully curated interior features large LED screens placed amongst large custom-built bookcases and cabinets meant to evoke the atmosphere of Blancpain’s workshops in the Vallée de Joux in Switzerland. Customers are invited to explore Blancpain’s extensive offering of timepieces, including its Villeret, Fifty Fathoms, Ladybird and Air Command collections either in the new showroom or in one of the two VIP rooms for a more intimate shopping experience.
The boutique occupies 1,961 square feet of retail space, framed by large floor-to-ceiling windows that mirror the height of the New York City skyline. Characterized by clean aesthetics that draw the eye inward, the space invites visitors to explore Blancpain’s exquisite timepieces in an intimate and refined setting.
Blancpain Boutique New York
40 East 57th Street
10022 New York, New York, United States
The Blancpain U.S. flagship store is open from Monday through Saturday from 11:00 am to 6:00 pm and Sunday from 12:00 pm to 5:00 pm. To schedule an appointment please call (212) 396-1735 or fill in the online form.
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