Blancpain launches its first e-commerce on WeChat

In the continuation of its digitalization strategy, the Blancpain Manufacture de Haute Horlogerie launched on December 20th, its first online store on the WeChat digital platform. The users of the Chinese application now have the possibility to purchase remotely a wide selection of models from the Fifty Fathoms, Air Command, Villeret and Ladybird collections. To offer its clients exceptional customer service and provide them with a first-rate experience, Blancpain has developed a range of digital services which include a dedicated instant messaging chat and call center. Clients will encounter the same hospitality and impeccable quality service as the ones which prevail at each and every Blancpain Boutique worldwide.