Blancpain measures times in Madrid Fusión 2018


Under the slogan “Fourth Generation: the owners of the future”, this year, Madrid Fusión makes a clear bet for new generations, not forgetting the importance of the accuracy of culinary creations that will be elaborated during the three days of the event. Consequently, Blancpain has been appointed official timing partner of this gastronomic event for another year.

After sixteen editions, Madrid Fusión returns to the Municipal Conference Centre of Madrid, where Blancpain will again reveal the Swiss watch brand’s strong ties to Haute Cuisine. A natural kinship through which Blancpain has created special relationships with prestigious International Contests, as well as with the most starry chefs, such as Joël Robuchon, Claude Bosi, Dani García or Martín Berasategui, current brand friends.

From the 22nd to the 24th of January, and with Japan as guest country, more than 100 chefs will have as time reference the accuracy of the Fifty Fathoms Bathyscaphe of Blancpain, not only during purely culinary exhibitions, but also throughout the development of lectures and workshops.

And, as a result, a sum of values, commonly held by Blancpain with the world of Haute Cuisine, certified again during this Madrid Fusión 2018 by the appointment of the brand as official hour[ML1] for this event, with the attendance of chefs such as Ángel León, Elena Arzak, Diego Guerrero, Quique Dacosta or Joan Roca, among others, turning Madrid into the world capital of gastronomy, and reasserting Blancpain’s role not only as leader in the watch industry, but also as an excellent measurer of culinary creations.


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