A Blancpain celebration of both "Métiers d'Art" and "Art de Vivre" during exclusive events in Singapore
Demonstrating the close ties between the worlds of fine watchmaking and gastronomy, Blancpain hosted exclusive events over three days in Singapore dedicated to both the house’s "Métiers d'Art" expertise and its longstanding commitment to the Art of Living. Multi-starred chef Joël Robuchon - a close friend of Blancpain for more than thirty years - prepared for this occasion a fine gourmet menu inspired by the Manufacture's iconic collections.
On the 6th and 7th of November, Blancpain welcomed collectors, media and VIPsat its Marina Bay Sands Flagship store, Singapore, for a private "Métiers d'Art" event. On this occasion, one of its master-engravers was present to perform live demonstrations of the Manufacture’s fine hand-crafted traditions.
As the guests could take a closer look at the engraver's remarkable decorative skills, Ms. Emmy Tellier - Regional Brand Manager of Blancpain S.E.A - emphasised in her welcome speech how passion and excellence have been guiding the work of our craftsmen since the Maison's founding in 1735. Throughout the centuries, Blancpain has kept innovating while remaining faithful to its roots of traditional watchmaking. A philosophy that Mr. Alain Delamuraz - Vice-President and Head of Marketingat Blancpain – reaffirmed: "Constant innovation, quest for quality and respect for tradition is what contributes to the success of Blancpain as the world’s oldest watch brand". By pointing to the Métiers d'Art timepieces on display, he further underlined how the combination of both craftsmanship and technical know-how is essential to the art of authentic watchmaking.
During these two pleasant evenings, guests also had the chance to meet world-renowned chef Joël Robuchon who made a much-appreciated visit at the boutique. Recognizingin Blancpain the values of precision, meticulous workmanship and passionthat he applies in his own cuisine, he described with enthusiasm this shared vision: “When cooking, I am always amazed to see how the simplest ingredients when put together purposefully create an amazing gastronomic masterpiece. The same is true for horological creations that harmoniously combine hundreds of small components into an extraordinary piece of art”.
To experience these common values between culinary and watchmaking arts, Blancpain invited on November 9th selected guests to Joël Robuchon's Restaurant in Sentosa, Singapore, for a very special 4-course dinner. Entirely conceived and cooked by the great French chef, each dish was linked to one of Blancpain's main collections. The "Caviar Impérial" was paired up with the classic Villeret line, the "Truffe Blanche" reflected the elegant and refined Blancpain Women watches, the "Homard" in turn recalled the brand's commitment to the underwater world, while the "Boeuf Kagoshima" referred to the Le Brassus' high-complication timepieces. At the end of this fine dining experience, guests continued enjoying an exhibition of Blancpain's collections in the Restaurant's winter garden.