Blancpain opens the doors of its first boutique in Korea


Blancpain is opening a new boutique at the heart of one of the most prestigious locations in Seoul, Korea. The new Blancpain boutique at the Hyundai Main department store may be located in Seoul’s most glamorous and modern city.

The traditions of Switzerland’s Vallee de Joux and the village of Le Brassus, where Blancpain’s workshops are located, occupy the core of Blancpain’s watchmaking philosophy and values. The interior finishes of Blancpain’s intimate boutiques reflect and have been inspired by these Vallee de Joux roots. The design of the new Blancpain boutique at the Hyundai Main department store is directly inspired by Blancpain’s heritage and watchmaking expertise, faithfully perpetuated for 276 years.

Especially the rich wood tones of the walls and farm house windows of the display cases breathe Switzerland and, indeed, are inspired by the finishes of the workshops and watchmaker work benches found in Blancpain’s atelier in Le Brassus. Visitors can enjoy their shopping time with a cozy and charming atmosphere.