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Gianluca Genoni

Since 2007, Blancpain has been associated with Gianluca Genoni, holder of more than 15 free-diving records. A year later, on 26 November 2008, Genoni achieved an exceptional duration of 18′03″ in static apnea, after pre-inhaling oxygen, thereby beating the previous record held by the English illusionist David Blaine (17′04″). In October 2010, at Zoagli, off Portofino, this diver of impressive physical and technical capacities descended to a depth of 152 metres in an apnea dive, setting a new world record. To carry out his exploit, Gianluca Genoni relied on his Blancpain 500 Fathoms, the “big sister” of the Fifty Fathoms, with exceptional guaranteed water-resistance to a depth of 1,000 metres.