Blancpain, the world’s oldest watch brand, hosted an exclusive cocktail reception on Wednesday, October 23rd in New York City to celebrate the 60th Anniversary of the brand’s renowned Fifty Fathoms, the first modern diving watch.
Located on the beautiful Hudson River, the event was held at the Manhattan landmark, The Lighthouse. The unique waterfront establishment was transformed into an underwater oasis, making it the perfect environment to pay tribute to the brand’s diving watch collection.
Guests enjoyed passed hors d’oeuvre and cocktails while freely viewing the dedicated exhibition which guided guests through the history of the legendary timepiece. Continuously projected on two oversized screens were beautiful underwater photographs taken by renowned divers and photographers such as Laurent Ballesta, Principal of the Gombessa Project, and Dr. Enric Sala, National Geographic Explorer In-Residence and Director of the Pristine Seas Expeditions with Blancpain, who even recorded a video message for this occasion :
Displayed amongst the current Fifty Fathoms collection was a curated selection of vintage Fifty Fathoms timepieces which dated back as early as the collection’s creation in 1953.
In his speech, Mr. Adam Bossi, Blancpain U.S. Brand Manager, spoke about the importance the first modern dive watch played in the diving world. Today, the 2013 Fifty Fathoms Bathyscaphe model appears in the wake of a fabulous lineage extending over more than half a century and still meeting the requirements of modern divers.
Mr. Adam Bossi, Blancpain U.S. Brand Manager, Mr. Frank Furlan, Swatch Group U.S. Country Manager,
Mr. Antonio Lopez, Blancpain Vice-President
The celebration was amplified by a surprise aerial performance by the Heliummm Aerial Dance and Entertainment Group.