Blancpain’s DNA: a long-term vision
At Blancpain, the world’s oldest watchmaking brand, one of our commitments is to sustain traditional watchmaking. This demands the transmission of the craftsman’s expertise from one generation to the next. It is thus crucial to ensure its survival by investing in the talents of our people as well as in the means of production. This policy is our strength, and it is the expression of our long-term vision, even though it goes against the tide of certain trends that seek immediate profit.
Ensuring the survival of watchmaking tradition demands knowledge of our origins and the sustenance of our roots – but it also requires innovation. Because innovation, too, is a watchmaking tradition, as demonstrated by the countless complications invented over the years by men and women of creative curiosity.
Today, our sector is going through a fascinating period that is fundamentally transforming the construction, practicality and reliability of timepieces. It is in some measure a turning point for watchmaking, and we are delighted to be among the front-runners. Rolling back the bounds of the possible, experiencing real emotions, paying attention to the smallest detail: all these are factors that motivate us to push ahead in our pursuit of excellence.
Over the last six years, our Manufacture has launched eighteen new calibres, testimony to the remarkable creative spirit of our workers. Whether destined for a Carrousel Répétition Minutes, a Quantième Annuel GMT or a tourbillon with its power reserve incorporated into the oscillating weight, every component of our movements, even if hidden, is hand-decorated by our artist engravers employing traditional skills.
Thus each of our new models makes reference to the past as much as to the future, to tradition as much as to innovation.
Marc A. Hayek