TWO NEW BOUTIQUE INAUGURATIONS

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BLANCPAIN CELEBRATES A STEADILY GROWING INTERNATIONAL PRESENCE WITH TWO BOUTIQUE INAUGURATIONS IN HONG KONG AND EKATERINBURG (RUSSIA)

Despite the current global economic downturn, Blancpain continues to express its trademark optimism, as well as its positive view of two particularly dynamic markets, by officially inaugurating two boutiques in Hong Kong and Russia.

Strategically located at no. 10 Ice House Street Central, right next to The Landmark of Hong Kong, Blancpain’s latest Asian boutique is the third in Hong Kong and Macau. The refined and luxurious interior effectively conveys the authentic spirit of the world’s oldest watch brand, along with its innovative, adventurous nature and technical expertise expressed through a consistent string of world-first models.

Meanwhile, Russian’s third largest city, Ekaterinburg, welcomes a 65 square-metre Blancpain boutique within the exclusively located “Europe” Business and Trade Centre housed in luxuriously restored classified buildings. These new premises will provide a fitting showcase for a full range of Blancpain models embodying a unique blend of tradition and innovation.

Both of the latest “brand embassies” are a logical continuation of Blancpain’s policy of establishing proprietary boutiques in the world’s major shopping hubs, an approach soon to culminate in a further opening on one of Europe’s most legendary city squares.