20 PLACE VENDÔME, THE NEW BLANCPAIN SHOWCASE

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Blancpain is opening its 36th boutique at the heart of one of the most prestigious locations in Paris, the Place Vendôme.

Within this new “embassy” at 20, Place Vendôme, the brand's finest creations are beautifully arranged on three levels covering a total 200 sq.m. floor space.

The interior design is directly inspired by Blancpain's heritage and watchmaking expertise, faithfully perpetuated for 275 years. Noble woodwork, refined mouldings, understated furnishing and leather armchairs contribute to creating a luxurious and elegant setting in which visitors can enjoy a club-style atmosphere.

This showroom is designed to offer visitors a journey to the heart of watchmaking, including via an electronic microscope linked to a large screen and an interactive presentation table, modern tools enabling both novices and passionate connoisseurs to grasp the multiple facets of the Blancpain art of watchmaking.

Moon phases, an emblematic complication within the Blancpain collection, shine out on the square from the first floor, where a poetic animation has been developed in harmony with the original architecture of the building.