Following on from Geneva, Blancpain is to set up its second Boutique in Switzerland

Following on from Geneva, Blancpain is to set up its second Boutique in Switzerland, located in Zurich on the corner of the Bahnhofstrasse and the Paradeplatz,. The collections of the world’s oldest watch brand will be showcased in a 100 sq.m. Boutique which is due to open in August.

Reflecting the philosophy prevailing in the Manufacture in Le Brassus, a village nestling at the far end of the Lac de Joux, Blancpain boutiques convey the same spirit that pervades the workshops of its master-watchmakers. Crafted by a skilled cabinetmaker from the Vallée de Joux, the interior design of the boutique is imbued with the regional heritage and the Blancpain horological know-how perpetuated for the past 270 years.