Blancpain’s Magazine Lettres du Brassus Honoured for a Fourth Time This Year

Mercury Communications, the most prestigious publication-judging body in the world, which in March accorded Blancpain’s second issue of Lettres du Brassus three prizes measured in competition with nearly 1000 publications from around the world has recognized Blancpain again with its ASTRID Awards. This fourth honor this year is the Silver Award for Design Excellence for luxury product communications.

The Astrid Awards are judged under rigorous criteria by an expert panel, much as the Mercury Awards and there is stiff competition from around the world. Not only has Lettres du Brassus garnered three awards over these past two months – The Grand Award for Writing (all categories of publications); the Gold Award for Writing (magazine category) and an Honours Award for Design in the International Mercury Awards - but these awards have spanned and recognized the most important elements of the Blancpain magazine, its writing, layouts and design.

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Although Lettres du Brassus is a new endeavor for Blancpain, with only three issues published to date, it has been the subject of enormous critical acclaim. Last year, the European judging body, Best of Corporate Publishing, bestowed its Silver medal to Lettres. This brings Lettres du Brassus’ prize total to five in its short period of existence.

Launched two years ago by Blancpain, Lettres du Brassus is a magazine dedicated to the art of living and which is also designed to provide Blancpain connoisseurs and devotees with first-hand information on the brand’s projects and the latest creations from the Manufacture. Lettres du Brassus is published twice per year. With a circulation approaching 100,000 copies, the magazine is offered in English, French, German and Spanish. Christel Räber, project manager, and Jeffrey Kingston are the editors in chief of the publication. Graphic design, art and layouts are produced by Thema Communication of Germany. Lettres du Brassus is available without charge by subscription, from Blancpain boutiques and dealers around the world.